Health E-commerce Brand Restores 28% of Lost Click IDs
A health and wellness store noticed click IDs disappearing on landing pages, breaking attribution from cold paid traffic. Click ID Restorer brought 28% of those signals back into reporting.
The Challenge
Aggressive marketing JS on the storefront was stripping URL parameters before any tracking code ran. fbclid and gclid would arrive at the landing page but never make it to the conversion event.
The Solution
Installed BonicBD with Click ID Restorer enabled. The script captures click IDs into cookies, localStorage, and IndexedDB on first hit, then re-attaches them on every conversion event regardless of what other scripts do.
Methodology
- Baseline measurement captured from existing browser-pixel setup before migration.
- BonicBD deployed on a first-party subdomain with the core tracking stack enabled.
- Events validated in the server-side container before forwarding to ad platforms.
- Post-migration platform reporting compared against the baseline for 30 days.
- Results calculated from client-reported dashboard comparisons, not modeled estimates.
The Results
Illustrative dashboard mockup based on client-reported results. Actual metrics and visual appearance vary by platform dashboard.
Results vary by store setup, platform mix, traffic quality, and baseline measurement accuracy. BonicBD case studies are meant to show implementation patterns, not universal guarantees.
Implementation Notes
For this health & wellness rollout, the BonicBD setup focused on moving collection to a first-party tracking domain, preserving the identifiers needed for downstream attribution, and validating the final event flow inside the server-side container.
That review process is similar across most BonicBD deployments: identify where the signal is being lost, move the critical event path to first-party routing, then compare platform events against backend order or conversion data before calling the migration complete.
“We had no idea how many of our paid clicks were arriving without a click ID. The dashboard made the gap obvious in a single afternoon.”
— Performance Marketer, Wellness BrandCould this work for your team?
If your store is seeing a similar reporting gap, start with the feature overview, review pricing, or use the contact page for a migration review. You can also check the setup documentation before making a decision.
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Most BonicBD deployments are live within 24 hours. Talk to our team about your tracking setup.