Health Store Click-ID Recovery: 28% Lift
A health and wellness store watched click IDs vanish on landing pages, losing cold-traffic attribution. What we changed and what it recovered.
The Challenge
Aggressive marketing JS on the storefront was stripping URL parameters before any tracking code ran. fbclid and gclid would arrive at the landing page but never make it to the conversion event.
The Solution
Installed BonicBD with Click ID Restorer enabled. The script captures click IDs into cookies, localStorage, and IndexedDB on first hit, then re-attaches them on every conversion event regardless of what other scripts do.
Methodology
- Instrumented the storefront to measure how many landing sessions arrived with fbclid/gclid intact before any fix.
- Enabled Click ID Restorer to capture click IDs into cookies, localStorage, and IndexedDB on first hit.
- Confirmed captured click IDs re-attach to server-side conversion events regardless of other storefront scripts.
- Measured click-ID coverage at checkout and Meta CAPI match quality before vs. after activation.
Measurement window: First days after Click ID Restorer activation vs. the immediately prior period.
Data source: Client-shared checkout and Meta event diagnostics.
The Results
Results vary by store setup, platform mix, traffic quality, and baseline measurement accuracy. BonicBD case studies are meant to show implementation patterns, not universal guarantees.
Implementation Notes
For this health & wellness rollout, the BonicBD setup focused on moving collection to a first-party tracking domain, preserving the identifiers needed for downstream attribution, and validating the final event flow inside the server-side container.
That review process is similar across most BonicBD deployments: identify where the signal is being lost, move the critical event path to first-party routing, then compare platform events against backend order or conversion data before calling the migration complete.
“We had no idea how many of our paid clicks were arriving without a click ID. The dashboard made the gap obvious in a single afternoon.”
— Performance Marketer, Wellness BrandCould this work for your team?
If your store is seeing a similar reporting gap, start with the feature overview, review pricing, or use the contact page for a migration review. You can also check the setup documentation before making a decision.
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