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Health E-commerce Brand Restores 28% of Lost Click IDs

A health and wellness store noticed click IDs disappearing on landing pages, breaking attribution from cold paid traffic. Click ID Restorer brought 28% of those signals back into reporting.

The Challenge

Aggressive marketing JS on the storefront was stripping URL parameters before any tracking code ran. fbclid and gclid would arrive at the landing page but never make it to the conversion event.

The Solution

Installed BonicBD with Click ID Restorer enabled. The script captures click IDs into cookies, localStorage, and IndexedDB on first hit, then re-attaches them on every conversion event regardless of what other scripts do.

The Results

+28% Click ID coverage at checkout
+18% Meta CAPI match quality
+15% Reported purchase conversions
0 Code changes required from devs

“We had no idea how many of our paid clicks were arriving without a click ID. The dashboard made the gap obvious in a single afternoon.”

— Performance Marketer, Wellness Brand

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